Our Story: A Legacy of Quality, Integrity, and Innovation

Founded in 1999 by Dan Thiessen and his sons, Dansons began with a simple yet powerful vision to turn sawmill waste into a reliable energy source. Over time, the business evolved from horse and animal bedding to high-quality pellet fuel and pellet grills. The company experienced tremendous growth over the last decade as Pit Boss grills and pellet fuel gained national brand awareness and partnered with national retailers to help build the pellet grill category. In 2023, Dansons was acquired by W. C. Bradley Co.

W. C. Bradley Co. is a global diversified holding company, headquartered in Columbus, Georgia. Founded in 1885, it is privately held, now reaching into its 7th generation of family ownership. The company has a unique history that includes early investment in The Coca-Cola Company, operating diverse businesses in the textiles industry, retailing outdoor sports equipment and apparel, and manufacturing barbecue grills. W. C. Bradley has a powerful culture, rooted in tradition, integrity and servant leadership.

Our Brands

W. C. Bradley Co. Family of Brands

Char-Broil is America's trusted name in grilling, delivering innovative, high-quality grills at unbeatable value for every backyard cookout.

Oklahoma Joe's has been crafting authentic, competition-worthy smokers and grills for over 35 years, bringing bold flavors to backyard barbecues.

Current is revolutionizing outdoor cooking with all-electric solutions, combining modern convenience and precision for a clean, effortless grilling experience.

Pit Boss Grills is the fastest growing brand in the grilling industry, offering the highest-quality and innovative wood pellet and gas grills on the market.

Louisiana Grills provides top-of-the-line grilling products utilizing upscale designs, quality craftsmanship and premium technology, delivering an elite outdoor cooking experience.

Surelock Security Safes produces the most secure safes on the market, backed by Surelock’s Lifetime Replacement Program.